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Uncle Tobys Muesli Bars reveal campaign featuring sweeping shots of Victorian oat farms

Uncle Tobys Muesli Bars has unveiled its latest campaign from Ogilvy Sydney which promotes where the key ingredient of the bars are grown and is set to launch on Australia Day.

The footage was filmed outside Wangaratta, Victoria and features local oat farmers and children from local schools.

https://www.youtube.com/watch?v=2Uoyjo4dSdI

Ogilvy Sydney executive business director Leigh Bignell said in a statement: “Uncle Tobys is a trusted brand that many Australians had in their lunchboxes when they were young.

“This TVC aims to emotionally reconnect with parents by reminding them that the key ingredient of oats are grown in the great outdoors – just like our kids who grow up in the great outdoors.

“In the busy lives of today’s most targeted audience, the main grocery buyer, there are a lot of choices for parents. The team found an engaging way to bring the core ingredient of oats to life as a way of reconnecting with this busy target demographic, and get Uncle Tobys muesli bars at the top of the shopping list each week.”

The 30-second commercial debuts on free to air and pay TV this Sunday January 26. A 15-second version of the ad will roll out in March.

Digital pre-rolls also go live this week.

Credits:

  • Agency: Ogilvy
  • Client: Nestlé
  • Production Company: Exit Films
  • Director: Greg Wood
  • Media: ZenithOptimedia
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