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‘Those who understand teach’ say Kilvington Grammar teachers

Creative agency Magnum Opus Partners features teachers and students from client Kilvington Grammar School in Melbourne to promote World Teacher Month.

Featuring both Kilvington Grammar students and teachers the two minute video explains the role teachers play beyond the classroom through the recital of a poem about teaching.

The voiceover says: “It is not just what you teach, but who you reach.

“Teachers they look then shape and change, they make you strong again and again. Where would I be if my life was only me, geography to history,” the voiceover continues.

Pat Langton, Magnum Opus Partners creative director, said the script was close to his heart as it was based on a teacher who positively impacted him.

“The fact that the client has allowed us to create this piece is a credit to them: it’s a very unusual thing for a school to do.

“And this tells a bigger story than just plugging the school: it’s all about celebrating the hard work and efforts all teachers do throughout Australia and the world,” Langton said.

In conjunction with the social video posters have been created to put up around the school.

Camilla Fiorini, director of marketing at Kilvington Grammar, said the ad is an “outstanding piece of filmmaking”.

“The style is very contemporary and engaging, but more than that is the clever use of imagery, powerful and original lyrics and compelling music to remind us of the incredible job teachers do every day.”

Credits

  • Agency: Magnum Opus Partners, Melbourne
  • Executive Creative Director: Mike Allen
  • Creative Director: Pat Langton
  • Copywriters: Stephen Yolland & Pat Langton
  • Art Director: Johnathan Akiki
  • Account Manager: Alicia Yeoh
  • Production: Visual Domain/Magnum Opus Partners
  • Sound Design: Paul McCosh
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