Undertow Media wins Lavazza business

Melbourne communications agency Undertow Media has been appointed by coffee brand Lavazza to handle its Spring Racing Activity for the 2012 Melbourne Cup Carnival.    

The announcement:

September 2012

It will be frocks, fascinators and espressos a plenty for the Undertow Media fillies! The Melbourne communications agency has just been appointed by Lavazza to manage the PR campaign surrounding the biggest event on Lavazza’s calendar – the 2012 Melbourne Cup Carnival.

Undertow Media won the account in a 3-way competitive pitch, and will be responsible for promoting all aspects of Lavazza’s Spring Racing activity including marquee design, international celebrity guests, entertainment, chef partnerships, coffee creations, the Lavazza A Modo Mio machine and the Long Black Race itself. Social media will also form an important component of the campaign.

2012 marks a number of important milestones for Lavazza: this year is Lavazza’s 10th year at Australia’s biggestracing carnival, the 20th anniversary of Lavazza’s coveted calendar and over 30 years since the Valmorbida family brought Italy’s favourite coffee to this country and its cafes.

In its ten years at the Melbourne Cup Carnival, Lavazza has built a reputation as the number 1 destination in the Birdcage with memorable international guests including Snoop Dog, Dita Von Teese, Carmen Electra and Adrian Grenier. Guests of the 2012 event are yet to be announced.

Established in 2003, Undertow Media has grown to be one of Melbourne’s most results-driven and respected independently owned PR agencies with expertise in FMCG, travel, lifestyle and property.

Other recent new client wins include Domo, Nature’s Cuppa, Blendtec and Sturt Land’s high profile SA property development New Mayfield.

For more information on Undertow Media visit www.undertowmedia.com , join Facebook or follow the conversation on Twitter @undertowmedia.

Source: Undertow Media press release


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