Defence Force Recruiting launches fighter simulation Behind The Visor
An interactive campaign for the Defence Force Recruiting invites the public to take a look at what it takes to become a fighter pilot.
Behind the Visor was created by GPY&R Melbourne and produced by Jungle Boys, and will be promoted across online, radio and TV in May.
The focus will be on directing the public to a website that features videos and online simulations focussing on the lives of fighter pilots and giving the “everyday civilian the chance to see what it takes to be a Top Gun.”
Ben Coulson, chief creative officer of Y&R Australia/New Zealand, said in the announcement: “Part film, part first-person game, part interactive documentary and recruitment website. Every element was developed inside GPY&R and I think it beautifully represents our capability as a modern integrated agency.”
Matt Farrugia, digital director, said: “The journey unfolds with video and interactive challenges, all to excite ambitious prospective candidates. It’s a sleek HTML5 project, made from 50,0000 lines of code, delivered entirely through the browser, making it super quick to load for a great user experience.”
Credits:
- Client: Defence Force Recruiting
- Product: Australian Air Force
- Air Force Marketing Manager: Kate Mathias
- Air Force Senior Marketing Officer: Tim Bowden
- Agency: GPY&R Melbourne
- Chief Creative Officer: Ben Coulson
- Head of Digital: Matt Farrugia
- Head of Planning: Tom Ward
- Senior Art Director: Paul Meates
- Art Director: Nicholas Sellars
- Copywriter: Alex Wadelton
- Copywriter: Katie Britton
- Producer: Sheridan Bott and Luisa Peters
- Group Account Director: Julian Bell
- Account Director: Alice Mason
- Account Manager: Sally Borda
- Digital Producer: Jess Krt
- Designer: Kota Matsuda
- Lead Developer: Dilshan DeSilva
- UX: Luke Tellefson
- DEV: Stephen Nolan
- DEV: Yu Tian
- DEV: Chris Upjohn
- Editor: Bill Irving
- Sound production: Paul Baxter, Risk Sound
- Production company: Jungle Boys
- Post Production: Fin
- Grade: Method
The fact that this was even attempted is amazing. The fact that it appears to have turned out so well is incredible. Great teamwork.
User ID not verified.