Defence Force Recruiting launches fighter simulation Behind The Visor

The Behind the Visor website.

The Behind the Visor website.

An interactive campaign for the Defence Force Recruiting invites the public to take a look at what it takes to become a fighter pilot.

Behind the Visor was created by GPY&R Melbourne and produced by Jungle Boys, and will be promoted across online, radio and TV in May.

The focus will be on directing the public to a website that features videos and online simulations focussing on the lives of fighter pilots and giving the “everyday civilian the chance to see what it takes to be a Top Gun.”

Ben Coulson, chief creative officer of Y&R Australia/New Zealand,  said in the announcement: “Part film, part first-person game, part interactive documentary and recruitment website. Every element was developed inside GPY&R and I think it beautifully represents our capability as a modern integrated agency.”

Matt Farrugia, digital director, said: “The journey unfolds with video and interactive challenges, all to excite ambitious prospective candidates. It’s a sleek HTML5 project, made from 50,0000 lines of code, delivered entirely through the browser, making it super quick to load for a great user experience.”


  • Client: Defence Force Recruiting
  • Product: Australian Air Force
  • Air Force Marketing Manager: Kate Mathias
  • Air Force Senior Marketing Officer: Tim Bowden
  • Agency: GPY&R Melbourne
  • Chief Creative Officer: Ben Coulson
  • Head of Digital: Matt Farrugia
  • Head of Planning: Tom Ward
  • Senior Art Director: Paul Meates
  • Art Director: Nicholas Sellars
  • Copywriter: Alex Wadelton
  • Copywriter: Katie Britton
  • Producer: Sheridan Bott and Luisa Peters
  • Group Account Director: Julian Bell
  • Account Director: Alice Mason
  • Account Manager: Sally Borda
  • Digital Producer: Jess Krt
  • Designer: Kota Matsuda
  • Lead Developer: Dilshan DeSilva
  • UX: Luke Tellefson
  • DEV: Stephen Nolan
  • DEV: Yu Tian
  • DEV: Chris Upjohn
  • Editor: Bill Irving
  • Sound production: Paul Baxter, Risk Sound
  • Production company: Jungle Boys
  • Post Production: Fin
  • Grade: Method

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.