UNICEF asks people to share kids’ thoughts on global issues in honour of World Children’s Day

To celebrate World Children’s Day this year, UNICEF launched an initiative on social media to give children a voice about how they would like to see the world change.

The campaign, created in partnership with BMF, encouraged people to ask the children in their lives how they wanted to change the world for the better and share their ideas on social media with the hashtag #WorldChildrensSay.

The hashtag was adopted by Australian personalities including Todd Sampson and Adam Liaw, who shared their children’s thoughts on Twitter and Instagram.

BMF group creative director, Luke Martin, said it was important to get children’s voices involved in global discussions.

“Whatever issues children are passionate about, from equality to the environment to education, World Children’s Day is the time to hear their voices. That’s why we’d love for everyone to get involved, because the only thing more important than a day when we celebrate children, is a day when we actually listen to them,” Martin said.


Creative Agency: BMF
Executive Creative Director: Alex Derwin
Group Creative Director: Luke Martin
Art Directors: Anthony Todorovitch and Leila Cranswick
Copywriters: Stephanie Allen and David Roberts
Design Director: Marcus Key
Executive Planning Director: Christina Aventi
Head of Effectiveness & Data Strategy: Jennifer Rhodes
Group Planning Director: Thomasine Burnap
Managing Director: Stephen McArdle
Group Account Director: Liz Ainslie
Senior Account Manager: Victoria Venardos
Agency Producer: Brooke Mathers

Collaborator: Buck
Executive Producer (Buck): Erica Ford
Producer (Buck): Jordan Howes
Buck Creative Director (Buck): Gareth O’Brien
Music & Sound Production: Rumble Studios


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