Universal Channel promote premiere of Devious Maids with prank campaign

Universal Channel is promoting the premiere of new series Devious Maids with a prank-style campaign.

MediaCom Beyond Advertising created the campaign aimed at provoking conversation and intrigue which features an actress dressed as a maid recruit locals to help her move items including a safe and a guitar case with a body in it.

The video was being promoted with a radio segment presented by Kiis FM’s Kyle and Jackie O.


  • Gemma Hunter – Executive Creative Director, MediaCom
  • Shelby Craig – Creative Director, MediaCom
  • Josh Butt – Head of Production, MediaCom
  • Tessa Wood – Producer, MediaCom
  • Taylor Thornton – Copywriter, MediaCom
  • Rhiannon Argote – Client leader, MediaCom
  • Paul Ferrante & Amanda Margariti – Connections Planners, MediaCom
  • Louise Romeo – Investment Director, MediaCom
  • The Precinct – Production Company
  • Richard Vilensky – Director, The Precinct

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