Universal McCann retains Government media contract
Universal McCann has been retained as the main media agency for government advertising campaigns.
The agency was reappointed to the business for a three year contract following an open tender.
According to the government announcement: “Campaign advertising explains government policies, programs and services to the public and informs them of their rights, entitlements and obligations. Campaign advertising may also encourage consideration of issues related to scientific, health or safety information.”
Finance Minister Lindsay Tanner said: “The Australian Government needs access to the most up-to-date media advice and highly competitive media rates. This new contract with Universal McCann ensures we have an agency in place that can provide cost-effective campaign advertising services that will result in the Australian Government and the taxpayer getting the best overall value for money.”
Last month Adcorp Australia was announced as the government’s new master media agency for the planning and placement of non-campaign ads.
Tanner also pointed out that the giovernment is spending less on campaign advertising. Tanner said: “In 2007 under the Howard Government, expenditure on campaign advertising was $254 million. In 2008, the amount spent was $86.6 million.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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