Universal Pictures partners with huge brands for spellbinding Wicked campaign

October 30, 2024 4:55

Ahead of the Australian premiere for the film adaptation of the legendary musical, Wicked, Universal Pictures is working with significant local brands to bewitch Sydney with the movie’s magic.

The film distribution and production company has tapped several partners, including American Express, LEGO, Myer, Scentre Group, OPI and Big W, to deliver experiences and activations for the fantasy musical film.

“We are thrilled to secure an incredible roster of brand partners to support our multi-layered marketing campaign for Wicked, which is a testament to the ongoing popularity of the film’s powerful IP,” said Suzanne Stretton-Brown, Universal Pictures ANZ marketing director.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

Topics

American Express Ariana Grande BIG W Camila Chris Pitts Christine Faulkner Cynthia Erivo Jacqui Waine Lego Australia Michele Boulos Myer Naysla Edwards Novotel OPI Scentre group Starbucks Suzanne Stretton-Brown The City of Sydney Troy Taylor Universal Pictures Westfield wicked