University of Adelaide encourages students to Seek Light and change how they think

The University of Adelaide has followed up its 2013 Seek Light campaign with another TV-led effort which encourages potential students to change how they think by choosing to study at the University of Adelaide.

Created by Nation, the spot features images showing current students, faculty staff and graduates in different settings around the university where light is used as a metaphor for illumination – the discovery of new knowledge.

https://youtu.be/Ziu_qircZ6w

“Seek Light was a response to our Strategic Plan and it highlighted the distinctive aspects of the institution,” said professor Warren Bebbington, University of Adelaide vice chancellor. “It’s been three years since we introduced the concept and the campaign has exceeded all expectations.”