Weed-killing robots and diabetes games in first USyd work from Monkeys

The University of Sydney is profiling its new research and teaching facility the Charles Perkins Centre in a new campaign which showcases collaboration across unlikely fields.

The campaign is some of the first work from independent Sydney-based agency The Monkeys since its appointment in April.

Created in collaboration withanimation studio In The Thicket, the campaign looks at what farmers can learn from robotics experts, why endocrinologists should talk to gaming programmers and what biologists and astrophysicists have in common.

The campaign aims to capture the essence of the centre, which opened in June, as it aims to foster collaborations across all areas of the University.

Johanna Lowe, head of marketing, communications and engagement at the University of Sydney, said: “The Charles Perkins Centre is challenging conventional approaches to major health problems. We believe this work with The Monkeys also challenges convention for higher education marketing and we look forward to more unique collaborations with the team to build the University’s brand.”

Complementing the videos is a website and print and outdoor executions.


  • Agency: The Monkeys
  • Production: In The Thicket – Mel Pragassen, Maricor/Maricar
  • Photographer: Noel McLaughlin
  • Photographic Production: Blueprint

University of Sydney The Monkeys campaign


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