F.Y.I.

UnLtd challenges the industry in new stepathon challenge

has launched a new ‘Step Up Your MOOD’ stepathon challenge with Impact and UnLtd.

The annnouncement:

In a bid to boost the industry’s spirit, MOOD Tea has launched a new ‘Step Up Your MOOD’ stepathon challenge powered by Impact and UnLtd.

The four-week challenge begins this Sunday, August 1st and encourages individuals to get active to boost their mental wellbeing. As you exercise, please ensure you are doing so in compliance with local government restrictions.

Each week the top male and female steppers and top company will win a bundle of MOOD Tea. The individuals that top the leaderboard at the end of the competition will take home a $500 gift card and the winning company will take home a MOOD Tea bundle for their office, kindly donated by partnership automation platform Impact.

Participants will also be provided with helpful tips, tools and tricks throughout the challenge on the benefits of walking on your mental health, podcast and playlist suggestions and how to be a better active listener.

Chris Freel, CEO of MOOD and UnLtd, said: “With lockdowns and social restrictions happening across many states, now is the perfect time to connect, encourage and support each other in a COVID-safe way. This challenge ticks all the boxes; it gets you moving, promotes a healthier mindset and gives your teams something positive to talk about.

“We understand the complexity of the current situation, so it can’t be emphasised enough the importance of being safe and acting responsible, and ask you to please follow your local government rules when taking part in the challenge. With that being said, I look forward to seeing who tops the leader boards each week!”

Adam Furness, Managing Director APAC at Impact, added: “Our mission is to create impact personally, professionally and within our communities. One of the best ways to do this is through partnerships with like-minded businesses.

“This is why we’re so proud to be partnering with MOOD and UnLtd on this important initiative to support our industry during this really challenging time. Taking part in the step challenge together will not only unite the industry and tap into our competitive sides, but it will remind us of the importance of doing something each day for our mental health.”

Ready to ‘Step up’ your MOOD? Join companies including GroupM, Seven West Media, Usual Suspects Creative, Val Morgan, and Verizon Media by clicking here to join the challenge on count.it. Follow the steps to get started in a web browser or by downloading the app, link your smart device or sync your smartwatch and get moving!. Please ensure your username structure is set up as: name_company for your steps to count.

Source: Clear Hayes Consulting media release

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.