UnLtd raises $160K for children at risk

The industry’s social purpose organisation UnLtd’s Big Clash cricket tournament has raised $160,000 for at risk children and young people.

The annual industry sporting event took place in Sydney, Melbourne and Perth in March.

Women’s Creative Team in Sydney

In Sydney, the women’s creative team took first place for the first time. The men’s winner was the tech team, the second time the team has won.

Penny Kaleta, head of partnerships at BackTrack Youth Works and captain of the women’s creative team in Sydney said: “I’m so proud of the creative team – we gave it our all on the oval and we are delighted to secure the first ever win for women’s creatives! It was brilliant seeing our industry come together again in real life for a great day out and to support a cause we’re all so passionate about.”

In Melbourne, the men’s media team won for the third time in a row. The women’s media owner team took first place.

In Perth, last year’s winners won again: the women’s agency team and the men’s media owner team.

The event was sponsored by JCDecaux, ACM and Seven West Media in Sydney and Melbourne. In Perth, it was sponsored by JCDecaux, Nine Entertainment Co and News Corp Australia.

CEO of UnLtd, Chris Freel, said: “It’s been amazing to watch Big Clash grow over the years and to expand the tournament to Melbourne and Perth. What started with a few adland lads having a game of cricket for good has grown into a three-state tournament with over 400 people taking part. The energy, positivity and level of competition was next level in all three cities this year and the amount of funds raised is just phenomenal, especially after the year we’ve all had.”

The funds raised will go to various charities that support children and youth.

Recently UnLtd has raised $90,000 from the Big Kahuna surfing competition, $90,000 from the Big Splash sailing competition and $50,000 from the UnLtd Cup futsal tournament.

A few weeks ago, UnLtd launched tea brand Mood to raise funds for mental health programs.


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