UnLtd releases survival guide to support adland during lockdown

The industry’s social purpose organisation, UnLtd, has launched a ‘Lockdown Survival Guide for Adland’ to support those living in Melbourne.

The 60-page guide includes lessons, tips and recommendations on the best books, podcasts, TV shows and industry content from 50 people across the advertising industry in Melbourne.

The state of Victoria entered stage four lockdown at 11:59pm on August 5, following a second wave of coronavirus cases.

Sam Harris, the Melbourne agency sales director at ARN, shared his ‘lockdown lesson’, writing that it was heartening to see the industry come together.

“One thing I’ve learnt is that we work in the best industry going around – a unique industry like no other. We all know each other, have healthy rivalries amongst media agencies and media publishers and yet are all still mates. So when times get tough like this, it is so rewarding to see people support each other and stay connected. Our relationship based industry that loves to coffee, lunch, dinner, drink and socialise will become stronger and genuinely more connected as a result of these tougher times,” he wrote.

Tiffany Damm, general manager of UnLtd, said: “The second lockdowns have hit everyone hard in Melbourne. Whilst we can’t take away the discomfort and uncertainty of the situation, we wanted to do something to help make the time in lockdown more bearable and a little more entertaining. Our industry is full of amazing like-minded people with great taste for good content. So we asked fifty of our industry friends for their tips for everyone to enjoy.

“We are very fortunate to work in an industry full of smart, talented and passionate people and it’s great to have so many of us share their recommendations to help us all keep entertained. A big thank you to everyone who took part in the book to share their tips. This book is by Melbourne, for Melbourne – and for anyone else who might want some fresh content.”

The book is available online.


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