UnLtd’s adland surfing comp raises $55k for children at risk

The inaugural UnLtd: Big Kahuna surfing competition has raised over $55,000 for children at risk.

Held on Friday 29 March, the event saw over 100 people from the media, marketing, creative and tech industry take over Queenscliff Beach in the first ever Adland surfing competition.

Surfers and spectators at The Big Kahuna 2019

12 teams of four took part in a surf-tag event while spectators enjoyed yoga lessons by Publift, a sand sculpture competition by Be Centre and free ice-cream from Pepitas.

Participating teams included Domain, Facebook, Impact, IPG Mediabrands, OMD, PDH, Pubmatic, Quantcast, Spotify and The Trade Desk. The event was powered by The Trade Desk and sponsored by ESPN.

Team Facebook took home the inaugural Big Kahuna trophy after three heats which saw them in the final with IPG Mediabrands, Quantcast and The Trade Desk.

Ana and Jon-Jon Du Toit, children of Hugo Du Toit from The Trade Desk also took home the Be Centre Golden Bucket sand sculpting trophy for their ‘Crab City’ sand sculpture.

Ana and Jon-Jon Du Toit

The event was conceived by Mitch Waters and Ed Wilson from The Trade Desk, together with Heath Irving from Unruly and Tim Hosking from Google.

Senior vice president of South-East Asia, Australia and New Zealand for The Trade Desk, Mitch Waters, said the event was inspiring to see.

“The competition was intense, but it was equally rewarding to see so many people from our industry on the water, many of whom have never surfed before, to support UnLtd,” said Waters.

The event raised over $55,000 towards UnLtd charity grants program helping children and young people at risk.

Chris Freel, CEO of UnLtd said: “The Big Kahuna epitomised everything that we love at UnLtd. It brought our community together over an activity so important to Australians, at an iconic venue, to help young people at risk. It also raised over $55k as a first time event which is amazing.

“Thanks to all those involved in driving, supporting and participating. You rock!”


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