Unruly appoints Heath Irving as head of programmatic and partnerships

News Corp-owned video ad platform, Unruly, has appointed former Amnet staffer Heath Irving as head of programmatic and partnerships for Australia and New Zealand.

The announcement:

UNRULY hires AMNET programmatic strategist Heath Irving as their new Head of Programmatic and Partnerships AUNZ

Unruly, the global video marketplace you can trust, has appointed AMNET programmatic strategist Heath Irving to lead their programmatic offering in Australia and New Zealand.

In this role, Irving will be tasked with driving awareness and uptake of the UnrulyX programmatic product set across the AUNZ market as well as developing relationships with

IRVING joins from AMNET (DENTSU) where he has spent the last three years providing programmatic guidance, training and devising bespoke solutions for tier one clients. He was also responsible for leading joint business plans and roadmaps for specific clients to develop new revenue streams and also retain business through tailoring both products and operational process to best suit client needs.

Irving comes with more than eight years of experience in the programmatic space at publishers, agency trade desk and ad tech vendors such as Fairfax media and Yahoo!7.

He will be based at the News Corp-owned company’s Sydney headquarters and will report directly to Ricky Chanana, Unruly’s AUNZ managing director.

Chanana said, “We have an ambitious pipeline mapped out for our UnrulyX programmatic offering in AUNZ therefore Heath’s experience across both publishers and agency trade desks made him the ideal candidate for this role. Heath has built a great reputation for his knowledge across programmatic screens advertising covering video, audio, performance display and proximity advertising, all underpinned by data-led strategies. I’m delighted to have Health on board to take our programmatic offering to the next phase.”

Irving said, “I am super excited to be joining the Unruly family. Over the last two years I have seen Unruly grow their premium video inventory at real scale whilst also offering advertisers new and innovative ways to access and connect with their audiences through their data capabilities such as UnrulyEQ, which is designed to supercharge campaigns through emotional data.

As the industry continues to be automated, I think Unruly is doing a great job at challenging how we think about creative distribution and audience segmentation across video and I am looking forward to working with agencies and advertisers on that journey.”

Source: Unruly media release



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