Unseen becomes seen in new Grey Melbourne campaign for MS

Grey Group Melbourne has launched a campaign aimed at building awareness of the invisible symptoms of multiple sclerosis.

The advertising agency asked nine photographers to interpret one symptom of the disease in their photos for the ‘Seeing MS’ project. Each photographer teamed up with a person living with MS to depict a variety of unseen symptoms, such as blurred vision, pain, dizziness and fatigue, among others.

The resulting photographs are running across print and outdoor platforms, with each individual story turned into a television commercial by Infinity Squared.