Untitled Group announces numerous promotions
Indie promoter Untitled Group has unveiled a set of new promotions following a successful summer season.
The announcement:
Untitled Group, Australia’s largest independent promoter, has announced a series of strategic promotions within its ranks following a bumper 2023/24 summer season with more than 500,000 tickets sold across its festivals, tours and club shows. There are changes across Marketing, Partnerships, Festival & Event Operations, Ticketing, Touring & Talent and PR & Comms, with these functions now better set up to reflect the continued rapid growth of the business.
Untitled Group, Australia’s largest independent promoter of festivals and events, has announced a series of strategic promotions within its ranks following a bumper 2023/24 summer season. The changes span its Marketing, PR & Comms, Brand Partnerships, Festival & Event Operations, Ticketing, and Touring & Talent departments.
Co-founder and managing partner Christian Serrao will also now lead a new Commercial Growth department. This division encompasses a new look Partnerships team, led by former Red Bull executive Dwayne Thompson and including Samantha Fifer who has joined the business as partnerships manager. The Ticketing team will also sit within the Commercial Growth Department, with Courtney Tahar elevating to head of ticketing. Both Thompson and Tahar will report to Christian Serrao.
Changes to the PR & Comms function are headlined by the promotion of Laura Hughes, who has been with the company for seven years, now elevated to director of communications, where she also joins the senior leadership team. Hughes will oversee a consolidated comms department that encompasses corporate communications, customer relations, and social impact, working with newly–appointed communications agency of record, Sound Story.
Meanwhile Jim Hennessey has been promoted to head of marketing, overseeing a team of three, with senior social media manager Xander Speight to hire and manage a full time social media coordinator as Untitled Group builds out its social media capabilities.
Untitled Group’s Senior Leadership Team will report into general manager, former Live Nation and Three Six Zero veteran Andrew White, who joined the business in 2023. White said: “I am consistently amazed by our team’s intrinsic motivation for growth and development – particularly into senior and leadership roles. The changes we have announced today come off the back of a sustained period of growth for Untitled Group, and are proof that understanding your audience is the key to success in this fast-paced and often challenging industry we are a part of.”
These changes come at a time when Untitled Group is gearing up for the ninth edition of its flagship four-day camping festival, Beyond The Valley. The festival’s latest marketing campaign is themed Experience Life In Technicolour and has launched with digital, social and OOH assets. The campaign, paying homage to films like Pleasantville and The Wizard of Oz, sees ordinary life in black and white — except for the people and objects connected to Beyond The Valley which are portrayed in technicolour.
Source: Sound Story
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