Urban List launches Financial Wellbeing Bootcamp with ANZ and PHD

Urban List has partnered with ANZ and PHD to launch the Financial Wellbeing Bootcamp.

The announcement:

From job losses to cancelled travel or postponed weddings, 2020 has been a rough ride so far, and a recent study from Urban List has revealed millennials want to be on top of their money now, more than ever before.

Findings from over 14,000+ Australians, uncovered that 92% want to learn more about money and finances, and 75% of the people surveyed in May said they are planning to be more conscious of their finances than they were before the pandemic.

This week, Urban List launched its initiative to guide young Australians on how to build their financial wellbeing from the ground up, launching the Financial Wellbeing Bootcamp brought to you by ANZ and media agency PHD.

The four week program will be led by millennial finance guru, Emma Edwards, founder of The Broke Generation.

“I’m seeing a real hunger from my audience for help in getting their finances in order, building an emergency fund and really putting their money to work. It’s so important that we continue to provide the resources and media required to help people improve their financial confidence”, said Edwards.

The program aims to educate Australians on how they can get their financial wellbeing in order through; reviewing their current financial situation, lowering their fixed expenses, eliminating unnecessary spending and tactics to start saving for the future.

Urban List’s Founder and CEO, Susannah George, says there has been a real reset in terms of what young Australians want from life.

“The one thing that hasn’t changed, though, is our desire for financial freedom — it’s still a critical ingredient for living our best lives and being our best selves, and this bootcamp is the perfect way to get that on track.”

ANZ Head of Brand Strategy and Marketing, Kjetil Undhjem said a lot of Australians are thinking more about their finances than ever before.

“We know that unfortunately many young adults are doing it tough this year with reduced hours and pay. That’s why we have partnered with Urban List to launch the Financial Wellbeing Bootcamp. We hope this will provide simple and practical information, tools and articles that will lead to improved financial confidence and clarity for many.”

To help Australian’s kickstart their savings goal, everyone who participates will go into the running to score a $1,000.

*Urban List Money Cents Survey, N = 14,932, 22 Jan 2020, 18-35yos only and Urban List Isonation Survey, N = 4,635, 4 May 2020.

Source: The Urban List media release


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