Urban List, Nature and The Lab release domestic travel report

Urban List has begun a new joint venture with research agencies Nature and The Lab, Urban Insights. The first report from the venture is on post-pandemic travel trends in Australia’s domestic travel market.

The report Wanderlust Or Wanderbust: Why It’s Time For A New Australian Dream is based on more than 1,600 responses to tourism marketing campaigns, AI analysis of travel social media posts and interviews with marketing experts. The research was collected throughout 2020 to 2021.

Wanderlust Or Wanderbust: Why It’s Time For A New Australian Dream’s report cover