Clemenger buys Ursa in bid to create bigger health offering
Clemenger Group has bought independent agency Ursa in a move aimed at bolstering the group’s healthcare credentials.
The move will see Ursa merge with Clemenger’s specialised agency CJB (previously Curtis, Jones & Brown). Ursa has specialised in over the counter medicine while CJB’s focus in on prescription pharmeceuticals.
The new entity will be called UrsaClemenger.
Clemenger Group executive chairman Robert Morgan said: “Health and wellness has been a strategic priority for us since the original acquisition of CJB in 1999. Recognising the huge potential of the category, we’re thrilled to be complementing the strength of CJB in the prescription drug space with the skills of Ursa in OTC and health services.
“This, we believe, gives us an offering second to none in the space. Clients from all parts of the health spectrum will see the benefit of broader skills, deeper experience and the wide variety of Clemenger Group capabilities.”
The move comes shortly before the retirment of CJB MD Bill Curtis. UrsaClemenger will be lead by Ursa’s MD Mardi Le Page, along with Ursa ECD Denis Mamo, client service director Mary Thompson and strategist Richard Wylie.
CJB’s staff will move out of the Clemenger building in St Leonards into Ursa’s offices in McMahons Point.
Le Page said “We see a fantastic opportunity to create a new agency that meets the needs of the expanding opportunities in health.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Well done Richard Wylie, Mary Thompson and team. Hope it’s a hit guys.
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