US ski resort signs on to sponsor Australian University Snow Sports Championships

American ski resort Heavenly, Lake Tahoe, will sponsor the Australian University Snow Sports Championships.   

The announcement:

Heavenly, Lake Tahoe, USA – August 17, 2012 –
 Heavenly Mountain Resort announced today a multi-year sponsorship of the Australian University Snow Sports Championships, demonstrating the resorts’ commitment to the Australian market, as well as its youthful appeal and action-packed offering. Boasting steep ‘n deep powder, a laid-back California vibe, Vegas-style nightlife and world-class entertainment, the partnership is a perfect marriage.

With thirteen events in four disciplines across four action-packed days, the Australian University Snow Sports Championships attracts over 350 of the best tertiary skiers and riders from around Australia. This year’s Championships will be held at Mt. Buller, Victoria, from September 2-6, 2012.

“Heavenly offers one of the most unique Snow Sports experiences on the planet,” said John Wagnon, Senior Director of Marketing for Heavenly Mountain Resort. “From our variety of challenging terrain to our non-stop nightlife and easy-going California culture, Heavenly is the perfect sponsor for the Australian University Snow Sports Championships. We invite athletes and their families alike to extend their winter season to a North American ski holiday at Heavenly.”

Extending across two states, offering 55 kilometres of wide-open, groomed cruisers, 1,600-feet of plunges in to double-black-diamond canyons and the most outrageous tree skiing in North America, the choices are endless

Australian University of Sport’s CEO, Don Knapp, is excited to partner with Heavenly, an international resort to support the 2012 Australian University Snow Sports Championships.

“The support of Heavenly is sure to make the premier snow event a big success and add value for the students which will hopefully help drive participation numbers for next year,” said Mr Knapp.

As part of the agreement, Heavenly will contribute a range of prizes for competing athletes, including lift tickets and lodging giveaways, for the 2012-2013 season, as well as stubbie holders, t-shirts and more. Heavenly has also extended exclusive packages and deals for competitors and their families to visit the resort, via Australia-based ski specialist Mogul Ski World. For more information, please visit http://www.skiheavenly.com/AUS

Source: Australian Uni



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