US ski resort signs on to sponsor Australian University Snow Sports Championships
American ski resort Heavenly, Lake Tahoe, will sponsor the Australian University Snow Sports Championships.
The announcement:
Heavenly, Lake Tahoe, USA – August 17, 2012 – Heavenly Mountain Resort announced today a multi-year sponsorship of the Australian University Snow Sports Championships, demonstrating the resorts’ commitment to the Australian market, as well as its youthful appeal and action-packed offering. Boasting steep ‘n deep powder, a laid-back California vibe, Vegas-style nightlife and world-class entertainment, the partnership is a perfect marriage.With thirteen events in four disciplines across four action-packed days, the Australian University Snow Sports Championships attracts over 350 of the best tertiary skiers and riders from around Australia. This year’s Championships will be held at Mt. Buller, Victoria, from September 2-6, 2012.