Using bushfires to sell mowers

Tim Burrowes

March 24, 2009 2:19

When I opened the email this morning I thought it was some kind of bad joke, but it was in fact straight from Honda Australia’s PR. ‘Honda mower survives Kinglake Bushfires,’ it is titled. Well, a lot of people didn’t survive the bushfires and to use them as a hook for a press release isn’t in very good taste

Jen Bishop on Honda’s bushfires PR faux pas

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.