Opinion

Using bushfires to sell mowers

March 24, 2009 2:19

by Tim Burrowes

When I opened the email this morning I thought it was some kind of bad joke, but it was in fact straight from Honda Australia’s PR. ‘Honda mower survives Kinglake Bushfires,’ it is titled. Well, a lot of people didn’t survive the bushfires and to use them as a hook for a press release isn’t in very good taste

Jen Bishop on Honda’s bushfires PR faux pas

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

topics Honda Jen Bishop PR

Using bushfires to sell mowers

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