Utes turn into confessionals for tradies in CarsGuide campaign by Red Engine SCC
Australian automotive media brand, Carsguide, has unveiled a new campaign which celebrates how cars can be used as mobile confessionals by everyday Australian tradies.
The social content series, by Red Engine SCC features nine video spots as part of the first phase of the campaign, led by Aussie comedian Luke Heggie, who interviews each tradesman about their on-the-job experiences.
The online campaign aims to convey the importance of utes in everyday life, in a playful and comical way.
Julian Townley, CEO of Red Engine SCC said: “With brands having to work harder to steal attention of audiences across multiple platforms, our latest work for CarsGuide aims to cut through the noise with some good, old fashioned tradie humour.”
Credits:
- Client: CarsGuide
- Agency: Red Engine SCC
- Senior Account Director: Yash Murthy
- Creative: Damien Cassar and Luke Heggie
- Senior Content Strategist: Dani Blockley
- Production Company: Engine Room Productions
- Host: Luke Heggie
- Director: Damien Cassar
- Producer: Cate Hartmann
- Managing Director: Adrian Hyde
- Executive Producer: Lisa Frawley
- Editor: Craig Bailey
- Music and Sound: Red Note Visionary Sounds
These are surprisingly good – normally hate when ads ‘ go tradie’ (see the Libs), but these are genuinely funny. Radio story is classic.
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Carsguide are just so much more interesting that carsales in everything they do. Their marketing team are really kicking goals…
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Carsguide still trying to make themselves relevant. How much money will they continue to waste trying to compete. Maybe they should look at getting a local, who understands local consumers to head the venture up.
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