V Australia gets with the podcasts

Sadly, but not surprisingly, podcasts in Australia don’t tend to get much big brand support. The primary reason, I suspect, is because of their lack of reach.  

We carried a good piece a few weeks back by Cameron Reilly on the issues that The Podcast Network faces.

But it was good to hear a big Australian brand getting involved in supporting the medium, even if it was via the US.

I’m a fan of a daily news podcast called To The Point, which is produced out of California by radio station KCRW.

The new sponsor? The airline V Australia. If only they’d do the same thing this side of the water.

Also, on a vaguely related topic, can anyone recommend the best Australian media and marketing podcasts to listen to?


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