V Energy launches ‘modifications’ on video game Fallout 4
V Energy has made “modifications” on the video game Fallout 4 by creating a new V inspired ‘power up’ function.
The announcement:
TKT SYDNEY AND V ENERGY LAUNCH V MOD, NOW TRENDING AMONGST THE GAMING COMMUNITY
In the first week of January, V Energy – the energy drink known for being the ‘Massive Hit That Improves You A Bit’ – launched the ‘Wasteland with V’ the Bit Better Fallout Mod. In other words, a series of ‘modifications’ for one of the highest selling games of all time – Fallout 4.
When brands get involved in gaming, it’s usually just slapping a logo on an event or paying for in-game media. TKT Sydney and V wanted to do more than that for its first contribution to the gaming world. Working with Bethesda’s Creation Kit, TKT Sydney created ‘Wasteland With a V’. The mod inserted V Energy Drink right into the game as a power-up that improves your in-game character “a bit”, helping players survive in the harsh post-apocalyptic wasteland. On top of that, gaming fans were asked how they would improve Fallout 4 “a bit”, which inspired a whole new quest line, new weapons, a new suit of power armour and even new loading screens.
The mod launched with the help of two high-profile Australian Twitch influencers (professional gamers, each with over 60K followers) and is already receiving rave reviews in the ‘Trending Mods’ section of Nexus Mods.
“I didn’t realize how badly I needed this mod until it existed.” – Nexus
“Bravo V” – Kotaku
“This is f**king sick” – TwitchIn the first week of launch, the mod received a 5-star rating on Xbox One, with more than 70 reviews, 100,000 views, 20,000 installs and a total reach of over 1 million.
Mark Wiedermann, Marketing Director at Frucor Suntory says: “We would rather offer something to improve the gamer’s experience. We live in a time where developers are expected to keep improving games and adding content well beyond launch. We saw an opportunity to create something interesting for the community and had a lot of fun along the way, all based on feedback from people who know and love the game — don’t worry, it’s not just branding plastered everywhere.”
Check out the ‘Wasteland with V’ Mod Trailer: https://youtu.be/kll1QAyNr2o
Players can find more info on the mod at: wastelandwithav.com
This is actually a pretty savvy move by V. They’ve gone above and beyond to give something of value to gamers, rather than just slapping on a logo. And, gives me an excuse to go back and play more Fallout!
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Magician quest has ruined my game. Freezes whenenver I go near Boston Airport.
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I reorganized my mod order.
Set it close to the top of the order and that stopped happening.
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