Vikings mutiny in favour of V drinking leader in new ad for V Energy
V Energy Drink has kicked off a new brand campaign which sees a group of Vikings mutiny in favour of a V drinking leader.
The new campaign, from Clemenger BBDO Sydney, features a group of Vikings who mutiny against their leader in favour of his exact replica who is drinking a V. It ends with the tagline “The massive hit, that improves you a bit”.
A V Energy spokesperson said: “Over the past 12 months, we’ve worked closely with Clemenger BBDO Sydney to develop a new brand campaign for V Energy. Based on clear insights derived from consumer research, the team at Clemenger built a simple, yet creative concept to engage and entertain our broad target market.
Typo in the headline…
Come on now.
Thanks for the heads up Ed, it’s been corrected.
Cheers,
Alex, Mumbrella
Wow, that’s a very, very different brand from V-rentals…Would be interesting to see the brand strategy on which both campaigns are presumably based.
Happy to help Alex.
haha, love it
Cracking spot with a great insight. Epic work by Clems.
Spot on.
That’s exactly why I drink V.