Vikings mutiny in favour of V drinking leader in new ad for V Energy

V Energy Drink has kicked off a new brand campaign which sees a group of Vikings mutiny in favour of a V drinking leader.

The new campaign, from Clemenger BBDO Sydney, features a group of Vikings who mutiny against their leader in favour of his exact replica who is drinking a V. It ends with the tagline “The massive hit, that improves you a bit”.

A V Energy spokesperson said: “Over the past 12 months, we’ve worked closely with Clemenger BBDO Sydney to develop a new brand campaign for V Energy. Based on clear insights derived from consumer research, the team at Clemenger built a simple, yet creative concept to engage and entertain our broad target market.

“The V Team couldn’t be happier with the resulting 30 second spot, and we look forward to how consumers will react to it, and the subsequent elements of the brand campaign.”

It runs across Nine, Ten and Foxtel networks for the next four weeks.

The campaign is supported with digital advertising on YouTube and Facebook. 

More content is set to be released over the next few months which will see the campaign evolve.


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