F.Y.I.

Val Morgan develops digital coupon dispenser for Vanish Napisan

August 14, 2012 10:43

Val Morgan Retail Media has developed a digital coupon dispenser to be installed in selected shopping centres across Sydney and Melbourne custom built for Rickett Benckiser brand Vanish Napisan.

The announcement:

Reckitt Benckiser is the first advertiser to target shoppers in the retail environment with an innovative new digital touch screen coupon dispenser developed by Val Morgan Retail Media.

The Vanish Napisan custom build units are running over the next few weeks in selected shopping centres across Sydney and Melbourne. The eye catching units are designed to encourage interaction between shoppers on the path to purchase, running TVC content with the facility to dispense Vanish Napisan discount coupons for redemption with key retail partners within the shopping centre.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics