Val Morgan Digital and Vudoo unveil asset partnership
Val Morgan Digital and Vudoo have entered into a a partnership that is expected to help the former bolster is media and content assets.
The announcement:
Val Morgan Digital, Australia’s leading youth publisher, has announced a strategic partnership with Vudoo, an award-winning commerce media platform.
This partnership empowers Val Morgan Digital to enhance its content and media assets, enabling advertisers with advanced commerce media capabilities that power instream shoppable experiences for consumers and measurable outcomes for brands.
Val Morgan Digital’s brands, including BuzzFeed, LADbible Group, POPSUGAR, The Latch and Fandom, reach 9.1 million in total audience* and have an extensive reach to high-intent audiences.
Notably, 75% of Val Morgan Digital’s readers have taken a recommendation or purchased a product after consuming content across its brands.
By leveraging Vudoo’s commerce-driven technology, which allows consumers to transact directly at the point of inspiration without leaving the site, advertisers can capitalise on this audience’s intent to shop, driving higher conversion and improved outcomes. This technology effectively extends their media investment, creating immersive ad experiences that engage audiences and drive immediate action through frictionless transactions.
Additionally, Vudoo captures powerful intent signals and provides closed-loop attribution, enabling Val Morgan Digital to understand deeper consumer interactions to inform and optimise future campaigns and business strategies.
“We are thrilled to partner with Vudoo to bring interactive video advertising to our clients,” said Brian Florido, managing director at Val Morgan Digital. “Our audience is highly engaged and ready to shop, with 3 in 4 users looking to our brands for product recommendations, making them the ideal target for Vudoo’s conversion-driven solutions.”
Nick Morgan, founder and CEO of Vudoo, said the partnership reflects the growing momentum in the commerce media space.
“As consumers demand more interactive, transactional experiences, Val Morgan Digital is perfectly positioned to capitalise on these trends with Vudoo’s technology.
“Together, Val Morgan Digital and Vudoo can deliver more effective and impactful campaigns that drive tangible results while also capturing invaluable intent signals, helping advertisers optimise their strategies and enhance future actions,” Morgan said.
“We’re excited to partner with Val Morgan Digital, one of Australia’s most innovative and forward-thinking digital content publishers. Their authority in addressing diverse passion points is undeniable. By integrating Vudoo’s commerce-driven ad products, designed to elevate consumer engagement and deliver measurable outcomes for brands, Val Morgan Digital can deliver deeper storytelling that convert engagement into action, especially among their primary audience,” said Drew Perry, managing director at Vudoo Asia Pacific.
This strategic partnership marks another significant milestone for Val Morgan Digital as they continue to develop new products that deliver exceptional outcomes for their advertisers.
*Ipsos Iris August 2024
Source: Val Morgan
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