Val Morgan Digital hires Urban List alumni as Thrillist editor
Val Morgan Digital has hired Urban List editor Ben Tyers to lead Thrillist Australia, three weeks after announcing the food, drink, and travel site would launch in the local market early next year.
Thrillist, which targets millennials and Gen Z, has already found success in the US, with an Australian monthly unique reach of 458,000. As editor of the Australian iteration, Tyers will be charged with growing the local brand from its infancy, further adding to Val Morgan’s cinema and out of home presence.
“I’m confident that local readers will love our unique and diverse stories that champion the best places to eat and drink, the bucket list travels destinations and events that will help us get back to some normality,” Tyers, who spent four and a half years at Urban List, said.
