F.Y.I.

Val Morgan launches Instagram-led campaign for Valmorgantine’s Day

Val Morgan has announced an initiative encouraging movie-goers to get back into cinemas this Valentine’s Day, with an Instagram-led Valmorgantine’s Day campaign.

The announcement:

Can we pop a corny question? Will you be our Valmorgantine? Date night and the movies are a pairing as old as time, whether it’s a teenagers first date or a romantic night out for couples, the cinema is the go-to destination on Valentine’s Day. With the big day fast approaching, Val Morgan is looking to put a little love back into the media industry by swapping cupid’s arrow for movie tickets, popcorn and choc tops.

This Valmorgantine’s Day, Val Morgan is running a competition to help the industry show a little love to their media Valentine’s and Galentine’s. After all that happened in 2020, it’s time for a little mood lifter and what better way to forget the madness than with a trip to the cinema.

To enter, Val Morgan is asking their friends in media to head over to Instagram, find the special competition post and tag your crush, describing them in 5 words. The most creative 20 entries will each receive a double pass to enjoy a movie of their choice.

Valentine’s Day is not just a big day for couples but also for the Box Office. Historically, Valentine’s Day sees twice the audience intake compared to an average day, and it’s no wonder with 85% of cinemagoers citing the cinema as a good option for a date night and 57% of cinemagoers choosing to attend the cinema with their partner.

Guy Burbidge, Managing Director, Val Morgan Cinema said, “Going to the cinema is Australia’s number one cultural activity, so it’s no surprise just how popular it is for date night. This Valmorgantine’s Day, we thought our industry, clients and partners could do with a little love after a tough 2020. It’s a chance to sit back, relax and enjoy all that the big screen has to offer. So, go on, nominate a mate or a date and enjoy the big screen experience this Valmorgantine’s Day.”

Entries are now open for the Valmorgantine’s Day competition. Head to Instagram @valmorgan_au to enter.

Source: Val Morgan media release

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