Val Morgan Outdoor adds 500 new Coles Express locations
Val Morgan Outdoor has expanded its retail marketing footprint by adding 500 Coles Express and Reddy Express locations, a result of its acquisition of the TMS Ignite network.
The VMO On-TheGo network now boasts 1,200 high-transacting petrol convenience locations nationally, with more than 4,000 screens. The acquisition gives brands access to a “strategically placed, high impact network of digital advertising screens at the entrance to Coles Express and Reddy Express convenience stores,” Val Morgan says, making it “the clear market leader in the retail-convenience segment”.
Anthony Deeble, chief commercial officer of The Hoyts Group, and VMO said: “We are thrilled to add another 500 locations to our already solid On-The-Go network.
“Our ongoing investment in the expansion of our network remains a key focus for VMO and we will continue to deliver on our promise of delivering a superior screen network at every opportunity.
Paul Butler, managing director, added: “VMO is committed to providing advertisers with the best quality screens and locations available.
“The acquisition of the TMS Ignite network represents a major leap forward in achieving this goal.
“We are excited to offer brands access to this premier network of petro and convenience locations, enabling them to connect with consumers in a high-transacting retail environment.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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