Val Morgan plans for cinema network to reopen from July 2

Val Morgan is preparing for the reopening of its cinema network following the COVID-19 closures of the last three months.

The media company boasted of a ‘strong blockbuster slate’ from July to December and an Event Cinemas survey showed 94% of cinema-goers were keen to return to the venues.

The cinema network will reopen to time with the school holiday period and the release of Disney’s new live-action Mulan and Christopher Nolan’s thriller Tenet.

Val Morgan managing director Guy Burbidge said the business is confident Australians will return to cinema in a strong way.

“Cinema is a powerful AV channel centred on showstopping, blockbuster content in a premium, distraction-free environment.

“Australians love going to the movies and we anticipate strong audience return over July. Cinemas have long delivered an unrivalled shared social and cultural experience, which has been truly missed by Australians in the last three months. We are delighted that we’ll soon be able to connect iconic brands to these highly-engaged audiences with the best content on the planet,” Burbidge said.

20,000 active cinema-goers were surveyed by Even Cinemas, with the results showing 94% plan to frequent just as frequently, if not more often, than they had before the shutdowns.

The slate between July and December also includes Wonder Woman 1984, Black Widow, No Time to Die and Peter Rabbit 2.

“New Zealand lifted restrictions more quickly than Australia and has seen a rapid recovery in audience numbers. Ticket sales have increased at an average rate of +90% week-on-week for the last 3 weeks,” said Burbidge.

“Locally, we have seen incredible results for drive-in cinemas, which have delivered record box office weeks via a combination of classics and recent releases. All of this points to a positive future for the sector.”


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