‘Driving every dollar towards attribution and growth’: Val Morgan unveils improved advertising suite

February 7, 2025 1:17

Advertising network Val Morgan has announced the launch of Validate and Category Entry Packs – two group targeting and data solutions for its catalogue.

The network unveiled its newest products at its ‘ValFronts 2025’ roadshow in Sydney during the week.

Validate is designed to consolidate VMO, Val Morgan Cinema, and the channel audience measurement platforms found in Val Morgan Digital with fresh consumer data covering a large number of brands and categories, in addition to movement and location data.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.