Value-based models and how to evaluate them in a pitch process explained
Value-based, cost-based, pricing-based, and performance-based agency fees – “bring it on” says Darren Woolley, CEO of TrinityP3.
Last Thursday at Mumbrella360: Reconnected, I was moderating a session by Kathryn Williams, managing director at KMint, titled “Why ‘Value’, not ‘Time’, should be the New Agency Currency”.
During the session, the following question arrived anonymously: “What’s TrinityP3’s view on value-based models and how they would evaluate them in a pitch process? How does it work when ‘benchmarking’ the agencies pitching?”
We did not get to the question during the session, and so I would like to address it now.
