Vamp named official creative marketing partner for TikTok

Vamp has announced a new partnership with TikTok, with the Sydney-based influencer marketing and social platform named as a creative marketing partner for the social video platform.

The partnership will allow new and existing Vamp clients to access the brand engagement and conversion opportunities available on TikTok, a platform that Vamp co-founder Aaron Brooks said has “become impossible for marketers to ignore”.

Brands collaborating with Vamp’s community of creators will be able to create authentic, native content, then amplify that into targeted ads, through TikTok’s suite of ad formats, to connect with TikTok’s users.

“Last year, TikTok was one of the top-five most-downloaded apps globally (that wasn’t owned by Facebook) and the coronavirus pandemic has seen its reach extend even further,” Brooks added.

“People of all ages seeking connection and entertainment in lockdown have gravitated towards its fun content and more and more of our clients have been keen to explore what’s possible.”

Brands to have already run effective TikTok campaigns on the Vamp platform include Benefit Cosmetics, Sheridan and more.

They, and other Vamp clients, can now access TikTok’s ad targeting and measurement capabilities, as well as the engaged audiences Vamp creators have already built.

*According to We Are Social and Hootsuite’s 2020 Global Digital Overview report.