Vanessa Hudson makes first major move as Qantas revamps Frequent Flyer program
Qantas CEO Vanessa Hudson has made her first major PR move since taking the reins of the beleaguered airline, announcing “one of the biggest expansions” to the company’s Frequent Flyer program in its 35-year history.
Hudson, and new Qantas Loyalty chief executive Andrew Glance announced the upgrade at the company’s Sydney headquarters this morning.
The launch of Classic Plus Flight Rewards effectively opens up 20 million new flight reward seats; a bid to remove the “ongoing pain points” mentioned by former Loyalty boss Olivia Wirth at a recent investment meeting.
While this new tier offers four times as many flights as formerly available – they will cost more to redeem.
“The Qantas Frequent Flyer program is an integral part of Qantas and has always been about recognising our customers for their loyalty. We’ve spent a lot of time listening to members about how we can better reward them,” Hudson said.
“We’re adding over 20 million new flight rewards with the launch of a new type of reward seat called Classic Plus. It’s one of the biggest expansions we’ve made to the Frequent Flyer program in its 35-year history.
“The growth and success of Qantas Loyalty is driven by engaged members who earn and redeem points across the frequent flyer program, including with our partners, and that’s why we’re investing in making more seats available to book with points.”
Glance acknowledged “the new type of reward seat will usually require more points than the highly sought after existing classic seats,” but pointed out these seats will be “available to all destinations on the Qantas international and domestic network, across first, business, premium economy and economy cabins.
“We know how much our members love the existing reward seats and have been booking them in record numbers, so the new Classic Plus product we’re announcing today is over and above our commitment to 5 million classic reward seats.”
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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More smoke and mirrors from Joyce’s clone treating customers like idiots.
QF needs new management, new thought, not recycled jobsworths.
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