VB announces it will be brewed with solar power by 2020 in latest campaign

September 27, 2019 9:59

VB has announced that by 2020 all of its beer will be brewed using 100% offset solar power.

In a campaign devised by Clemenger BBDO Melbourne, VB released a teaser video on Facebook stating that “We’re changing for the better”.

After a panicked and slightly aggravated response from VB lovers, the brand released a second video on Facebook revealing the change to solar-powered brewing.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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3 COMMENTS

Fred Fiderdlesquishy 27 Sep 19

I thought the sun makes you go off and smell like dog chuck.

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Pete 28 Sep 19

And the bottles and cans and the cartons and the trucks transporting it? Must be cheaper via solar on the brewing side.

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Groucho 30 Sep 19

But will it still taste like crap?

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VB announces it will be brewed with solar power by 2020 in latest campaign

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