VB to promote inspiring Aussies as cricket campaign moves away from gadgets

November 6, 2015 9:50

After several summers of gadget-led marketing VB is taking a more personal approach with the launch of its summer cricket campaign.

CUB’s biggest selling brand has taken a leaf out of its successful State of Origin effort which saw the names of punters inserted into the logos on players’ jerseys during the NRL flagship series.

https://www.youtube.com/watch?v=3RVSysLYVv0

This time the brand will seek stories of inspiration from Australians on people who have inspired others through their hard work.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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