Vegemite celebrates Harmony Week with billboards in 10 languages

March 16, 2021 1:21

Vegemite is celebrating Harmony Week with an outdoor campaign featuring it’s ‘Tastes like Australia’ tagline written in the ten most spoken languages in Australia.

Jacqui Roth, Bega’s marketing manager of spreads, commented that the campaign is a response to how almost all advertising in Australia is in English.

“Australia is a wonderful, unique and truly diverse nation. Of the more than 25 million people who live here, 21% speak languages other than English at home, yet just about all broadcast advertising is presented only in English,” Roth said.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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