Vegemite aims to inspire new breakfast meals in latest campaign

Zoe Samios

March 2, 2017 10:50

Vegemite is suggesting new breakfast options to consumers in a new campaign, to remind Australians vegemite is a ‘happy’ and ‘nutritious’ start to the day.

Created by JWT Melbourne, the new campaign shows the different foods that can be combined with Vegemite on toast.

The first 15-second ad follows the creation of Vegemite and Tomato Bruschetta, which includes a step by step process of its creation.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

Bega Mondelēz International Vegemite We're Happy Little Vegemites

2 COMMENTS

Uzrock 2 Mar 17

Reworked song is a nice idea which saves a completely sleep-inducing piece of comms that is bereft of a compelling insight or new news. Tomato on Vegemite toast is hardly a contemporary innovation for breakfast. Where’s the smashed avo and feta!?

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Chris McEwan 4 Mar 17

I want to know the name of the person singing the song?

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