Vegemite launches ‘Mitey Aussie Care Packages’ to send to overseas friends and family at Christmas time

Vegemite has launched ‘Mitey Aussie Care Packages’, which include personalised jars of the iconic spread, that customers can order and send to their loved ones in the UK, US and Canada.

The announcement:


Vegemite has today launched ‘Mitey Aussie Care Packages’ just in time for Christmas. You can now ship your favourite Vegemite online store items, including personalised Vegemite jars to friends and loved ones in the United Kingdom, United States and Canada.

“We know that our VEGE-Mates living overseas are missing the taste of Australia, especially around Christmas time, and we’re delighted to now ship Vegemite internationally,” said Matt Gray, Senior Vegemite Marketing Manager.

“Throughout the year, we’ve heard from fans of our Mitey spread who have been looking to personalise their VEGEMITE jars, so we’re excited to add this capability to our online store,” said Gray.

This is the first time that Vegemite online store customers have been able to ship items to an address outside of Australia and New Zealand, as Vegemite moves to make its products – and the taste of Australia – more accessible to its VEGE-Mates located around the world.

The personalised Vegemite jars will be on sale from today until midnight (AEDT) Friday 13 December 2019, or until sold out.

Vegemite will be launching a range of Mitey Aussie Care Packages for those who love our Mitey spread. The items will be available for purchase via the Vegemite online store.

This includes the:

Mitey Aussie Care Package: (Personalised 380g Vegemite Jar, Arnott’s Shapes – Vegemite & Cheese, Vegemite Mug & Jar Set & Vegemite Socks)

Mitey Aussie BBQ Set: (Arnott’s Shapes – Vegemite & Cheese, Picky Picky Mitey Aussie Nuts, Vegemite Apron & Vegemite Stubby Holder)

Mitey Aussie Summer Set: (Vegemite Beach Towel, Vegemite Tote Bag & Arnott’s Shapes – Vegemite & Cheese)

Happy Little Vegemite Xmas Set: (Vegemite Bucket Hat, Vegemite Lunch Box, Vegemite Pencil Case, Vegemite Pencil Topper & Vegemite Keyring)

Mitey Socks and Personalised Vegemite Jar Set: (Personalised 380g Vegemite Jar & Vegemite socks – only available until midnight (AEDT) Friday 13 December 2019)

To ensure that your order arrives in time for Christmas, the deadline for domestic and international orders is midnight (AEDT) Friday 13 December.

The personalised Vegemite jars will only be available for purchase via the Vegemite online store.

Source: Vegemite press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.