Vegemite launches Vegemite Monopoly for 100th birthday celebration
A special edition of Vegemite Monopoly has been brought to life, to celebrate Vegemite’s 100th birthday. The games will be available in Woolworths from April 12.
The announcement:
To commemorate the 100th birthday of the iconic Aussie pantry staple, VEGEMITE has been immortalised in a new edition of the world’s most popular board game – MONOPOLY®!
Easter isn’t only for chocolate, so give a gift a little differently this year! Spread joy with your family and friends these holidays by heading to your local Woolworths store and collecting this range of iconic VEGEMITE board games! Get in quick, before stock runs out!
Nothing quite brings a family together like a discussion about how they enjoy their VEGEMITE; thick or thin? Butter or avo? The options are endless! Regardless of preferences, Australian families have been loving VEGEMITE for generations. This MITEY condiment has undoubtedly spread many smiles across the country!
This special edition of VEGEMITE MONOPOLY® allows you to explore the past 100 years of VEGEMITE’s history. Will VEGEMITE & Cheese replace Mayfair? Does VEGEMITE Squeezy make it onto the board? Will you owe rent or reap the rewards? Roll the dice and find out!
MONOPOLY® first hit the shelves in 1935 and although the brand has evolved over the past 87 years, the gameplay and iconography of the classic MONOPOLY game has remained unchanged, making it a timeless classic sure to be enjoyed by future generations – since then it has been played by more than 1 billion people. Today, MONOPOLY is played in 114 countries across the globe and enjoyed in over 47 different languages. In this special edition of VEGEMITE MONOPOLY;
The 22 property spaces have been replaced by historic iterations of VEGEMITE jars and packaging. There are 6 custom VEGEMITE themed tokens for the family to quarrel over, including the iconic VEGEMITE jar, the modern VEGEMITE Squeezy tube, and the fashion-forward VEGEMITE cap.
32 of the original Chance and Community Chest cards have been customised and sprinkled with fun facts about VEGEMITE.Featuring 30 Happy Little Recipes, VEGEMITE Top Trumps will surely bring a flavoursome twist to your grocery shop! Discover delicious VEGEMITE infused recipes and relive your favourite dishes with an Aussie twist with this unique pack of Top Trumps — the much-loved family card game. Which dish will be the Top Trump; the famous Cheese and VEGEMITE Scroll? Or perhaps VEGEMITE Bolognese?
By including a fun, educational twist, VEGEMITE Top Trumps Match is the perfect way to ensure your Happy Little VEGEMITEs are as ‘bright as bright can be!’. This Crazy Cube Game stars fifteen of Australia’s most recognisable icons including some of our adorable wildlife, amazing natural sites, and celebrated man-made landmarks. The kids will be entertained for hours by the fast-paced strategic thinking needed to win the game!
Woolworths has partnered with VEGEMITE, Winning Moves and global branded entertainment leader Hasbro® to be the exclusive retailer of these limited-edition games. They will be available at Woolworths stores nationwide from April 12.
“VEGEMITE celebrates 100 MITEY years this October. We’re excited to commemorate VEGEMITE in game form to take the iconic spread from the pantry to family game night.” said Jess Hoare, VEGEMITE marketing manager.
Price Points:
RRP $60.00 Monopoly
RRP $10.00 Top Trumps Card Game
RRP $25.00 Top Trumps Match Game
VEGEMITE and the VEGEMITE device are trademarks of Bega Cheese Limited, used under licence.
MONOPOLY © 2023 Hasbro. All Rights Reserved.
Source: Progressive PR
