When Sam Kekovich’s latest pro-lamb Australia Day address was unveiled last week, a fair bit of the debate centred on whether it was time to change the strategy.
I’d say the behaviour of competitors proves that this is an idea with a lot of legs left in it.
This year Kekovich addresses the United Nations in his sixth outing from BMF on behalf of Meat & Livestock Australia.
https://youtube.com/watch?v=VHH0Ebke-lU
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Last week saw a relatively weak pastiche featuring “Simon Kennovich” in an effort to promote vegetarianism.
And yesterday Lenard’s Chicken uploaded its attempt onto YouTube:
And while none of them are rib-tickling satire, what each one does is underline the message for consumers that lamb on Australia Day is the default position that they are attempting to challenge.
Tim Burrowes