Vegetarian and chicken ads prove Sam’s lamb is still the one to beat on Australia Day

When Sam Kekovich’s latest pro-lamb Australia Day address was unveiled last week, a fair bit of the debate centred on whether it was time to change the strategy.  

I’d say the behaviour of competitors proves that this is an idea with a lot of legs left in it.

This year Kekovich addresses the United Nations in his sixth outing from BMF on behalf of Meat & Livestock Australia.




Last week saw a relatively weak pastiche featuring “Simon Kennovich” in an effort to promote vegetarianism.


And yesterday Lenard’s Chicken uploaded its attempt onto YouTube:


And while none of them are  rib-tickling satire, what each one does is underline the message for consumers that lamb on Australia Day is the default position that they are attempting to challenge.

Tim Burrowes


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