Veridooh hires former Google regional product leader

Veridooh has named Richard Spilsbury, former Google regional product lead APAC, as its lead product manager.

The announcement:

Veridooh, the award-winning global leader in independent out-of-home (OOH) verification, is strengthening its team in Australia by appointing Richard Spilsbury, former Google regional product lead APAC, as lead product manager to spearhead the next generation of its product suite, fueling the OOH industry’s global transformation into a fully data-driven channel.

With more than a decade of experience at Google and Adobe, Spilsbury brings a wealth of knowledge and expertise in driving transformation within the adtech sector. At Google, he played a key role in the success of the Google Marketing Platform (GMP), leading the product strategy and the product commercialization across APAC. He orchestrated product launches, owned feature prioritizations for product roadmaps, and developed programmatic campaign strategies and execution frameworks.

The arrival of Spilsbury comes at a pivotal time for Veridooh, as advertisers and agencies are increasingly demanding independent verification as a standard for their OOH buys, recognizing its proven ability to build trust and drive investment.

Veridooh lead product manager Richard Spilsbury said:

“Having spent 15 years contributing to the data-driven explosion of growth in online advertising, I see the exact same growth drivers—automation, trust, and effectiveness—now transforming OOH. Veridooh is at the epicentre of this shift. I’m here to apply my experience to innovate our product, giving advertisers the confidence to invest in OOH with the same certainty as they do in an online context, both in Australia and globally.”

Veridooh co-founder and co-CEO Jeremy Yang commented:

“Attracting a leader of Richard’s caliber from a world-class company like Google is a powerful validation of the future we’re building for OOH. He has had a front-row seat to the hyper-growth of digital advertising and understands that independent verification is the key to unlocking similar exponential growth. Bringing his expertise to Veridooh will accelerate our mission to give brands the unwavering confidence they need to invest significantly in OOH, just as they have in the online world.”

Source: Veridooh