Vevo launches on Apple TV in Australia

Music video and entertainment platform Vevo is now available on Apple TV in Australia.

The announcement:

In an exciting announcement, VEVO is now available on Apple TV in Australia. VEVO, in partnership with MCM Media is Australia’s biggest premium online music video and entertainment platform, and the third biggest online video platform behind YouTube and Facebook according to Nielsen. VEVO is also the number one channel partner on YouTube both in Australia and internationally.

VEVO on Apple TV brings VEVO’s library of 75,000 HD music videos, exclusive original programming and live concert performances to Apple TV viewers. Featuring all the newest hits from Justin Timberlake, Katy Perry and Miley Cyrus to videos from years past, VEVO spans the entire spectrum of musical tastes. Users can also find all of their favourite VEVO original programming for a TV experience to enjoy right in their living room.

Apple TV makes it easy for the user to enjoy VEVO on their HD TV. To start watching videos instantly, users just go to the Apple TV home screen and see ‘VEVO’ has been automatically added to their channel offerings. For the ultimate experience, users can login with their VEVO credentials to create and save customized video playlists and sync their existing playlists from their account. Or, if unsure of what to watch, they can lean back and enjoy a 24/7 stream of hand-selected music programming on the broadcast-style channel VEVO TV.

Apple TV users are sure to recognize the intuitive and efficient design. VEVO viewers are able to quickly browse videos by featured artists including all of the latest premieres. VEVO includes multiple modes of discovery – the user can watch on demand videos from any genre or simply select any video that takes their fancy. VEVO make sure that the music never stops by continually suggesting and playing videos that personalize the users viewing experience.

The addition of VEVO on Apple TV further strengthen MCM Media’s multi-screen offering for advertisers, with one video ad served every five tracks. MCM Media leads the market in premium video consumption with over 80 million music video streams across online and mobile portals.

Source: MCM press release.


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