Vevo launches in Australia through MCM Media
Music video and entertainment site Vevo has launched in Australian and New Zealand through a partnership with MCM Media, the company best known for producing Take 40 Australia.
Ranked by Comscore as the number one music platform in the US and UK, Vevo is a joint venture by Sony Music Entertainment, Universal Music Group and Abu Dhabi Media to share the companies’ music videos with a integrated advertising on the platform and on its YouTube network.
Advertisers will be able to be placed alongside Vevo content as part of MCM Media’s Digital Entertainment Network, an online video platform syndicated across 55 of Australia’s entertainment sites including Take 40, Yahoo7, Hoyts, The Daily Telegraph, news.com.au.
Nic Jones, Vevo International senior VP said of the venture in a press release: “The synergies were evident. MCM Media has spent three years building the premium online video market within Australia, working with the record labels and advertisers – and we wanted their expertise to ensure the VEVO Australia experience is the best it can be.”
The platform is also available through free mobile apps, iPhone, iPad, Android and Windows Phone 7.
