Vevo reveals 2020 end of year review
Vevo has released its annual end of year review for 2020, including Australian metrics.
The announcement:
Vevo, the world’s leading premium music video service, has reached weekend daily highs of one billion global views, a record milestone, according to Vevo’s annual year-end lookback released today. Approximately 10 million of Vevo’s monthly unique viewers come from Australia.
This year, Vevo has been hyper-focused on its distribution strategy and expansion into the home via an array of OTT partners, including Telstra TV, Vewd, Foxxum and NetRange, who joined existing partners, such as Apple TV and Amazon Fire TV. With more Australian partners set to launch in 2021, Vevo is not only bringing music videos back to home television screens, but also greatly increasing its scale and reach.
As a result, global viewership via connected television (CTV) is up 30% from January through November 2020 vs. the same period in 2019 (Source: Vevo Internal Analytics, 2020 viewing metrics through 29.11.20). In Australia specifically, CTV viewership of Vevo is up by 19%.
Additionally, as the primary destination for music videos, Vevo has seen significant spikes in viewership around global events. For example, after COVID-19 was declared a pandemic by the World Health Organization (WHO) in March, R.E.M. ‘s “It’s the End of the World” video saw a 2,719% lift in views and The Police’s “Don’t Stand So Close to Me” saw a 1,070% lift in views.
“Nearly a year after opening our Sydney office, we are buoyed by the commercial success we have experienced in Australia to date, as well as the significant opportunities this new year presents,” said Steve Sos, Managing Director, Australia & New Zealand, Vevo. “Reaching more than one-third of Australia’s population each month, our advertising partners, music labels, and distribution partners alike are sure to continue to benefit from our sizeable viewership, which is on track to further increase again next year.”
“In a year when the world grappled with a global pandemic and demanded social justice for all, music was a unifier. There’s no doubt, it’s a key part in our lives,” said Alan Price, Chief Executive Officer, Vevo. “We saw our audience grow as people watched more music videos than ever before. In part, that’s due to our expansion into the living room, which brought new levels of engagement across our platform. These year-end trends exemplify the power and depth of our catalogue, and show how, at scale, we deliver culturally relevant content that reveals true artistic creativity. Vevo is poised for a successful 2021, and we look forward to continuing to add value to our partners.”
Source: Vevo media release
