VIC mental health service taps Icon for new campaign

November 13, 2020 2:41

Victorians are being encouraged to reach out for mental health support via a new campaign by Icon Agency.

Funded by the Australian Government, Victoria’s Primary Health Networks engaged Icon Agency to develop a creative communications plan to raise awareness of a new mental health service, called Head to Help.

Drawing on digital research insights, Icon developed a campaign strategy, encompassing content production, outdoor, radio, digital marketing and social media engagement. Core to this was the creative development of the Head to Help character, the bear.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.