VIC mental health service taps Icon for new campaign
Victorians are being encouraged to reach out for mental health support via a new campaign by Icon Agency.
Funded by the Australian Government, Victoria’s Primary Health Networks engaged Icon Agency to develop a creative communications plan to raise awareness of a new mental health service, called Head to Help.
Drawing on digital research insights, Icon developed a campaign strategy, encompassing content production, outdoor, radio, digital marketing and social media engagement. Core to this was the creative development of the Head to Help character, the bear.