Vice and Durex launch three-part ‘Sexplanations’ series

Vice and Durex have launched a three-part video series educating Australians on how to have positive and important conversations about sex.

Inspired from the 2018 Millennial Sex Survey, ‘Sexplanations’, features Bryony Cole from the podcast Future of Sex, Sexuality and Pleasure educator Euphemia Russell, and safety and inclusivity coordinator at Melbourne’s Cool Room, Kate Pern.

The three hosts will discuss common misconceptions and questions about sex, pleasure and safe sex practices.

Kelly Benton, category manager for personal care at Durex’s parent company, RB, said in a statement: “The dating scene is tough enough without having to worry about STIs, and this partnership with Vice allows us to champion the core truth of Durex that safe sex can be good sex.

“With our Vice experts and the ’Sexplanations’ series, Durex hopes to reduce the stigma around STIs and condom use to provide a healthy environment for sexy, safe conversations between the sheets.”

Alice Kimberley, head of strategy and insights at Vice Australia, added: “We realised no one had gone out and asked young people about what sex and sexuality looked like for Australian youth today, and wanted to test the popular narrative around stereotypes, risk, sexting and self-esteem to create an intimate portrait of how our audience feels about sex and intimacy.

“We intend to release this study on an ongoing basis, through it creating a way to understand how culture is changing, but much more importantly, providing a way for our audience to realise they’re not alone.”

ZenithOptimedia was the media agency leading the partnership between Durex and Vice.


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