Youth publishing company VICE is to curate a screening of the best branded entertainment from around the globe at the Festival of Branded Entertainment later this month.
The screening will include examples of work from fashion, music, technology and FMCG brands and is intended to showcase the variety of work in this category.
The screening during the afternoon of the November 20 conference, to be followed by Q&A with senior producers and marketers which wraps up the day-long event. The conference will be followed by an awards presentation and cocktail reception that same evening.
VICE presented its first Brand Rolled session at Mumbrella360 in June this year, which featured work by created by acclaimed directors such as Spike Jonze, Harmony Korine and Jamie Hewlett, funded by brands as diverse as Phillips, Mini and TMB Bank.